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Would you like to become a more powerful persuader? People need help and you can help them by showing them where they could be, or where their business could be–all through speaking. Here are 7 Keys to overcome your fear of public speaking and bring you success.
Number 1: Build rapport with our audience.
• Make friends: Arrive early at where ever you’re speaking and start immediately building rapport with everyone you meet. Shake hands. Don’t sit for a minute. Put your stuff down, set your stage-whether you have a lectern or table to set your notes-and get out on the floor and start networking. Ask them what they do, what their business is like, what they want to know.
• Use names: Remember the names of the people you meet. Ask questions relating to what you’re going to talk about so they get excited to hear your speech. When you’re up on stage, call them by name, because there’s nothing sweeter than hearing your own name. Get to know your audience and say their names while you’re speaking-before, during and after.
• Thank them: Don’t forget to thank your audience throughout your talk. If somebody comes up and participates as a volunteer, thank them! Have your audience give them applause. Build rapport with thank yous.
Number 2: Be present in the moment.
• Just be: Take your time, stand there, even before you speak, and just be for a second. Make sure that you’re present when you speak and practice eye contact. One of my clients did a huge speech for Sony Corporation. He was worrying about not having his tie, about where the location was, the heat, getting in and if the people would like his speech. He was worrying so much about himself that when he got into the room he wasn’t present and in the moment with his audience. And isn’t that what most of us want? We want to be heard, we want to be significant. Make your audience feel important.
Number 3: Use stories!
• Tell stories: If you want to be a master of influence and a persuader, you have to learn to tell stories; your personal story, a success story, a testimonial. You have great stories! Think about them and write them down. Just call them by the person’s name, i.e., “The Bob story.” Ask people for their story and ask them if you can use it in your speech, because nothing sells like success.
• Get 3rd party endorsements: It’s like a testimonial from a colleague, and even if you haven’t experienced the training personally, you know they’re good at what they do. That is powerful! If you’re in network marketing is there someone up-line that will give you an endorsement? Ask yourself who could be a 3rd party endorsement for you and who you could give a 3rd party endorsement for.
• Use emotion: Make sure that your stories have some excitement, or something that’s sad or struggling so that the story will have an emotional impact.
Number 4: Make sure that you stand in your audience’s shoes!
• What would you want to hear: I saw a speaker recently for two days and I couldn’t stand him. He gave a lot of information but there was so much ego and meanness involved. I don’t learn that way. So, don’t talk about yourself, talk about what the audience wants to hear from you.
• Ask your audience: If you can go the month before and meet your audience and ask them what they would like to hear, that’s a great strategy. But if you can’t do that, just stand in their shoes. Find out what they want. Ask yourself, “if I was in that position…” Call the clients and customers that you’ve helped and ask them, “what was it that you got out of my program, or liked the most?” Give them what they want. Remember, the secret to persuasion is to find out what your audience wants and give it to them.
Number 5: Give overwhelming value!
• Give value: Share your knowledge with people. Position yourself as an expert. It’s not about skirting around something, it’s about helping people.
• Share your gems: You’ve got enough knowledge that you can share one or two gems in your speech so that people will want to know more. Don’t worry about giving away too much (not formulas or entire systems because they wouldn’t understand it in a short talk) but it’s okay to give away fundamental gems.
Number 6: Use the PPS model (Problem, Pain, Suffering).
• Let them know you care: People buy because of pleasure or pain. There’s a cost associated with what they don’t know and a lot of times that cost can be huge! People have a lot of fear about public speaking. That’s the pain. And the suffering is that if they don’t get out there and speak, those they can help, will never be healed of their own pain or suffering or find a solution–the one only you can provide.
• Let them know that you are the solution: It’s your job to get out there and save somebody’s life or save somebody’s business. It’s your job to get your message out. And when you do that, you never have to worry about where your next client is coming from. That’s why persuasive speaking is such a great way to market your business, and nowadays the only way. You must be visible to sell in today’s economy!
Number 7: Always speak from a place of integrity and honesty.
Be real: Whether you’re selling your products or services or offering them from the stage, always do it with integrity. When you tell your story, it has to be a true story; it has to be honest. When you say thank you to build rapport it has to be honest. When you’re creating your PPS model of pain and suffering and how people can avoid that, it has to be honest. Always come from a place of honesty and integrity in your speech.
Persuasive speaking is a great way to attract more clients, generate unlimited leads, and grow your business effortlessly, especially when you master the skills of persuasion and influence. To learn more, sign up for the monthly Passionately Speaking e-zine where you will get monthly tips on how to use public speaking to grow your business. Or you can sign up for a free public speaking report and learn the secrets of persuasive speaking.
write by anderson