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Creating the effective AdWords campaign takes some careful planning in terms of strategy and cost. Below you will find three AdWords tips to help you in your quest for more traffic and ultimately, more sales.
1. Avoid Broad Matching
What is it? Well, simply put it is the use of general keywords. Take for instance the phrase “tennis racket” – your ad will appear when people either search for “tennis” or “racket” and in no particular order. Although this might appear to be an effective strategy to gain some exposure, you need to remember that people may be searching for “Tennis shoes” or “a racket” (as in noise). Not only will this not gain you very little traffic but if your ad is clicked on by someone with no interest in your product, then you’ve just wasted your money.
2. Make Use of Dynamic Titles
Quite a clever one this and free too! It simply means that instead of using your own titles for your AdWords ads, Google uses the search phrase entered by the web user as the title of your ad. Not bad in terms of exposure and sometimes even better than the search results. One thing you will have to do, however, is to ensure that the content of your website is entirely focused around your keyword to ensure that your visitors get what they come for.
3. Enhance Your Landing Page
Last but not least of the three AdWords tips simply requires you to optimize your landing page according to your AdWords ad. This means that if your AdWords ad is titled “Bio fuel Components”, then your landing page has to be filled with info or products that deal with Bio fuel Components. Once again, doing this wrong will ensure that people only take one look at your website, and never return.
write by Gregory Binford