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It has been reported that between 2008 and 2010, the use of text messaging doubled among the 18 to 24 age group, and that texting in the 25 to 34 aged group increased by more than 100 percent. In the 35 to 54 age grouping, text messaging use tripled. And perhaps surprisingly, text messaging by those 65 and older quadrupled. Some of the largest increases were the over 30 group.
Within the United States alone presently there are more than 219 million cell phone users. 80 percent of mobile phone users send and receive text messages.
According to mobiThinking.com, SMS (short message service) is the king of mobile messaging. 8 trillion text messages will be sent in 2011. 3.5 billion are delivered each and every day, according to The Wireless Association, an international nonprofit membership organization that represents the wireless communications industry and has since 1984.
A2P – application to person SMS (e.g. automated alerts from banks, offers from retailers, m-tickets) is expected to overtake person to person SMS in 2016.
Mobile ad spending worldwide is predicted to be US$3.3 billion in 2011 sky rocketing to $20.6 billion in 2015, driven by search ads and local ads.
What all this could mean for you and your business:
There is a revolution and it is on demand text message marketing. It is an immediate and personal way to address potential customers. Still in its infancy, your business could leap ahead of the competition by embracing this exciting opportunity and adding SMS message marketing to your advertising strategies.
Imagine the possibilities of SMS message marketing and how it can help grow your business. Now that there are web based texting platforms, such as Yep Text, that gives you immediate access to your short code instead of having to wait several weeks, it is not just larger businesses that can afford to have access to this type of marketing. With a mobile agent and Yep Text, you should be able to get up and running for under $700 a month.
Once you set up an SMS service, your customers opt-in to your text promotions. What that means is you are texting to customers who have already purchased from you, who are choosing to receive your special offers.
Build customer loyalty. Increase sales per visit and frequency of visits. Send promotions, weekly specials, or event and appointment reminders. Send text messages that are to the point and give value to your customer. Text once a week with weekly specials, or every other week so that your customers don’t feel inundated. Offer them something of value. They may very well tell their friends.
On a slow day you could send a text just before noon offering “Kids eat free 12pm-3pm today only Maggie’s Pizza 1222 Broadway”. Or, “25% off all items in the store – today only Jack’s Boot Barn 1555 Speedway”.
97% of every single text message being delivered will be read. Research shows that 83% of those messages will be read within one hour of receipt.
And one final statistic: more than 80% of mobile phone users always keep their phone with them throughout the day – typically within 3 feet. You could reach them in seconds, or will your competition?
write by Neala