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Established in 1992, Skechers is an American company founded by a father and son team. The company got its start in utility boots and shoes for skaters. However, since then the company has expanded exponentially. Celebrity endorsements and advertising target all segments of the population. With shoe lines for boys, girls, men, women, and fitness, this shoe maker has created a huge buzz for their products.
Their men’s shoe line carries boots, Chelsea boots, trainers, and casual shoes. The look of sketcher shoes can vary greatly, but it is usually characterized by a fairly thick sole and some slightly curved striping down the side. Traditional sketcher shoes are lace up, but many men’s casual shoes and, of course, Chelsea boots are slip on in nature. The typical colours are varying shades of brown and tan leather. However, Skechers men’s athletic shoes are sometimes blue, black, or other colours.
The women’s shoe line follows the same basic ideas. However, they offer simple flats with a strap across the foot. There are also additional colours that are offered in the women’s shoes, such as dove grey, pink, and white. There is a quality level that consumers have come to expect from this shoe company. The shoes are always in the forefront of fashion, while remaining classic with a semi-vintage look.
The kids’ shoes come in either boys or girls lines and are very distinctive. The boy’s athletic shoes usually feature a double Velcro strap closure or a zig zag closure. They based around neutral colours with accents of brighter tones, like, red, orange, blue, or green. True to the company’s background, the shoes may have skater detailing. Skechers for girls are a much bigger departure from the traditional look and colours of the company. They feature a black or white base and bright, girly colours with butterflies, hearts, flowers, and peace signs. In addition to athletic shoes, the girl’s line has casual flats with a strap across the foot.
The newest addition to the Skechers family is a fitness shoe line called Shape-Ups. These are manufactured based on the action of walking in soft sand. They have a wedge insert and a rolled bottom sole. When walking, running, or working out, these shoes create a rocking motion from heel to toe that amps up the power of your workout and help you burn calories faster. The line has men’s and women’s shoes in multiple styles with the characteristic company look.
write by Sigmund